TOKYO—A Canadian reporter covering the Tokyo Olympics has found inspiration in an unusual place—7-Eleven, ACAPMag.com reports. Journalist Devin Heroux visited a 7-Eleven just steps from his hotel and found his muse within for his Twitter feed.
Heroux has been tweeting about his convenience store discoveries and making waves on Twitter, especially with his find of the wide variety of iced coffees from a coffee machine. “Iced coffee heaven at the 7-Eleven” and “Very friendly local helping me with my first coffee #Tokyo2020 inside the 7-Eleven” read two of his tweets.
More tweets talked about how much he enjoys the coffee and other convenience store goodies. His Twitter followers have expressed their joy in reading his daily 7-Eleven updates. Heroux branched out to try snacks, dinner and desserts at the store, including protein bars, egg salad sandwiches, mayo-flavored potato chips and Pocky (thin, chocolate covered biscuit sticks).
Soon, his 7-Eleven comments garnered more attention than his Olympic coverage, especially when a local Japanese Twitter user started translating his 7-Eleven tweets into Japanese. Local responses included “This makes me proud to be Japanese!”
Heroux’s 7-Eleven tweets have become one of the feel-good stories of the Olympics, with his contagious joy at finding new delights at each convenience store visit.
Not a NACS Magazine or NACS Daily subscriber? Subscribe to NACS Magazine in a print and/or digital format to read the latest insights from industry thought leaders each month. Subscribe to NACS Daily to receive a roundup of industry news and trends in your inbox each weekday. Subscriptions to NACS Magazine and NACS Daily are complimentary for readers in the convenience retailing industry—you just need to sign up!