Shift Happens

Change can be a good thing when you tweak one letter.

September 22, 2021

Convenience Matters Podcast Episode 302 Cover Image

By Sara Counihan

ALEXANDRIA, Va.—“Oh, Shift!” Lose the “f,” and it’s an entirely different word, and according to Jennifer Powers losing the “f” is more than saying a dirty word.

“Without the ‘f,’ it’s going to give us one feeling, one vibe, one energy. And if we say with the ‘f,’ it changes everything, and it tells you to do something,” said Powers on the most recent episode of the Convenience Matters podcast.

Jennifer Powers is a master certified coach at Powerhouse and the author of the bestselling books, “Oh, Shift!,” and “Good Shift! How to Deal With Change Before It Deals With You,” which was released in 2020.

Powers understands change—something that has touched every person over the past 18 months—but what many don’t understand is that with change comes choice. We always have a choice, Powers says.

“When change happens, we feel like we don’t have a choice. We have to go along with it and struggle or suffer. And I call bull[shift]. I think we get to choose otherwise,” said Powers.

An example Powers gave came from her own life. Her company, Powerhouse, began as a brick-and-mortar business, but it was causing Powers a lot of stress. She was expressing her anxieties to her coach, and he suggested she close down the brick-and-mortar portion of the business, and Powers never realized that was an option.

“He said to me, ‘Well, what if you just closed it down?’ And my reaction was, ‘Wait, what, I can do that?’ He’s like, ‘What do you mean?’ You can do anything that you want to do!’” said Powers. “There was choice, and I wasn’t recognizing it.”

Powers says that we can resist change on the inside and have one experience, or we can choose to be in flow with that change.

“I always say things don’t happen to you or against you. Things just happen. And it’s how you react to those things that gives you control of your life,” said Powers.

Another aspect of change is that humans need to give themselves grace because we are hardwired to resist change. Change actually signals danger in our brain, leftover from when we were fighting for survival from natural predators.

“Once we acknowledge and accept that that’s our tendency, then we get to exercise our power of choice and look at it differently,” said Powers.

Powers and the Convenience Matters podcast hosts have their own ways of dealing with change (one tactic happens to be them laying on floor). In the episode, they also discuss Powers’ business model shift from in-person presentations to virtual and why she likes them better, Naomi Osaka’s example of whether to push through the hard times or take a break and the secret of life (according to the hosts). Listen to episode No. 302 “All About Some Good Shift.”

Don’t miss Jennifer Power’s presentation at the Tuesday, Oct. 5 NACS Show general session from 3:45-5:00 p.m. CDT. NACS Magazine recently sat down with Powers to preview her presentation at the general session, where she’ll show retailers how they can pivot when “shift” happens.

Sara Counihan is contributing editor of NACS Daily and NACS Magazine. Contact her at